Question: How can I add alt text to images in Shopify?

In Shopify, it's important to add alternative (alt) text to your images for better SEO and accessibility. Alt text describes what's in an image and plays a crucial role when the image can't be displayed or seen by users.

Here are the steps to add alt text to your images:

1. Login to your Shopify admin.
2. Navigate to the page where you want to add the alt text. This could be a product, collections, articles, blogs, etc.
3. Click on the "Add image" or "Change" button (in case of already existing images).
4. Once you've uploaded an image or selected an existing one, you'll see a field called "Alt Text".
5. Write a descriptive, concise description of the image in the Alt Text field.
6. Click the "Save" or "Done" button.

It's good practice to keep your alt text descriptive yet brief, ideally less than 125 characters as screen reading tools usually stop reading alt text at this point.

Remember to avoid "image of," "picture of," etc. in your alt text because screen reader users will already know it is an image from their software. Instead, focus on describing what the image is about.

For example, rather than "Image of a blue t-shirt," it would be better to write "Blue cotton unisex t-shirt."

Remember, adding proper alt text is not only beneficial for SEO but also critical for creating an inclusive, accessible online shopping experience for all users.